特色汽车美容服务创业设计

汽车美容服务中心作为汽车服务市场的重要组成部分，更是如此。但是现在人们的生活水平越来越高，人们需要一种更好的服务。在这方面的学术论文研究也是少之又少。但是在市面上，像这样的汽车美容店还是比较多，但做的比较好的就少了，他们没有特色、没有自己的竞争优势。但是现在的中国，汽车保有量是很大的，市场也很大，他们需要这样的服务，但是他们又不去做这些服务，其中做得不好占了一大部分原因，其中一部分人也觉得汽车美容店很不靠普，反正就是存在很大的原因，为此本文根据汽车服务中的美容市场的现状，设计一个具有特色的美容创业店设计，主要就是提升我们的汽车服务市场。为汽车服务提升到一个更高的水平。

基于汽车美容店在中国的发展现状和发展前景，于是让我们有开汽车美容服务的创业想法。“新车世界”是我们美容店的名字，顾名思义，就是让来我们店做过美容的车就像新车一样。于是我们根据成功的汽车美容店的例子，作出我们美容店的设计方案，我们通过小组成员讨论和实地调查，确定了美容店的经营规模，店铺位置和店里的人员结构。也最终确立了我们的设计方案。

关键字：大学生；创业；汽车美容服务；特色

As an important part of the automobile service market, the auto beauty service center is even more so.But now people's living standards are getting higher and higher, people need a better service.There are also very few academic papers in this area.But in the market, there are still more car beauty shops like this, but less of them do better. They have no characteristics and no competitive advantage.But now in China, the number of cars is very large, and the market is also very large. They need such services, but they do not do these services. Among them, poor performance accounts for a large part of the reason. Some of them also think that car beauty is a major factor. Shop is not popular anyway is a great reason for this article according to the current situation of the beauty market in automotive services the design of a unique beauty start-up shop design is mainly to enhance our auto service market.For the car service to a higher level.

On the basis of the present situation and development prospect of automobile beauty shop in China , we have the idea of starting up a car beauty service . " The new world " is the name of our beauty shop . As the name implies , we have made our beauty shop like a new car . So , according to the example of our successful car beauty shop , we have decided the design scheme of our beauty shop . We have determined the business scale , store location and personnel structure of the beauty shop through the panel discussion and field investigation . We also established our design scheme .

Keywords:college students; Entrepreneurship; Auto Beauty Service; Features

摘要I

ABSTRACTII

1绪论1

1.1研究背景1

1.2目的及意义1

1.3研究现状2

1.4研究内容3

2汽车美容概述4

2.1汽车美容释义4

2.1.1汽车美容的定义4

2.1.2汽车美容的内容4

2.2汽车美容服务行业的发展现状及趋势4

2.2.1国外汽车美容服务行业的发展现状和趋势4

2.2.2国内汽车美容服务行业的发展现状和趋势5

2.2.3国内外汽车美容服务行业的相互比较6

2.3汽车美容市场解析8

2.3.1产业结构状况8

2.3.2地区分布状况8

2.3.3市场运行状况9

2.4汽车美容服务行业存在的问题10

3我国大学生在汽车美容服务行业创业概述11

3.1我国大学生创业的概况11

3.1.1我国大学生创业的特点11

3.1.2大学生创业的分类12

3.1.3大学生创业存在的问题12

3.2大学生在汽车美容服务行业创业影响因素13

3.2.1政策支持13

3.2.2竞争及消费者14

3.2.3创业者自身因素15

3.3大学生在汽车美容服务行业创业模式解析16

3.3.1大中型汽车美容模式16

3.3.2连锁加盟模式17

3.3.3路边小店模式19

4大学生在汽车美容服务行业创业方案设计研究21

4.1员工组织21

4.2服务内容21

4.3汽车美容店服务特色22

4.4店面选址24

4.5服务推广策略25

4.6汽车美容店财务分折26

4.7汽车美容风险分析27

4.7.1外部风险预测28

4.7.2内部风险预测29

4.7.3应付风险的措施29

4.8未来发展计划30

结论32

参考文献33

致谢35