花园集团VI设计

摘  要本组主要是完成一家房地产企业公司的VI设计，根据要求首先给这个公司设计个名称，我们设计的名称叫“融天空中花园集团”。并且根据该公司的特点，为之设计了一个简洁的标志。之后我们小组陆续设计了包括：办公用品系列、标识系列、广告系列、服饰系列、交通系列、旗帜系列、环境系列、其它用品等六十多件产品，合成为一套完整的VI设计。整套产品具有着鲜明的行业特征，无论从颜色和样式上都比较生动。本设计主要运用了ILLUSTRATOR CS 这一款平面设计软件。完成了全部的矢量图形的绘制。

关键字：VI设计  标志  产品  矢量图形

Summary

This group mainly completes a real estate Enterprise company's VI design, first gives this corporate design name according to the request, we design the name calls “to melt in the sky the garden group”. And acts according to this company's characteristic, has designed a succinct symbol for it.Afterward our group designed one after another has included: The office supplies series, the marking series, the advertisement series, the clothing series, the transportation series, the flag series, the environment series, other things and so on more than 60 products, the synthesis is set of complete VI designs. Whole set product is having the bright profession characteristic, regardless of is quite vivid from the color and the style. This design has mainly utilized ILLUSTRATOR the CS this section of plane design software. Has completed the complete vector graph plan.

Key word:  VI designs  Sign  Product   Vector artwork

目录摘  要 1Summary 2第一章   VI设计综合概述 41.1  VI的定义 41.2 VI基础要素系统设计表 41.3 VI应用要素系统设计表 41.4 VI设计的基本原则 5第二章   设计软件介绍 62.1设计软件介绍 6第三章 设计基本思路 63.1融天空中花园集团VI设计基本思路 63.2融天空中花园集团VI设计的详细介绍 73.2融天空中花园集团VI设计――基础系统 73.3融天空中花园集团VI设计――应用系统 19设计总结 35参考文献 37